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Poster for BrainСуржик

Brain Суржик *

Link: GOLDEN BEE 16 GLOBAL BIENNALE OF GRAPHIC DESIGN

Proposal about problems with communication for Poster Festival Golden Bee 2024. This poster was selected for demonstration at the exhibition at the Tretyakov State Gallery, Moscow.

About

The poster was created in the context of the nomination Global Poster Language at the Global Biennale of Graphic Design Golden Bee 16 and was selected for participation in the main exhibition at the State Tretyakov Gallery in Moscow, Russia.

What is It?

Poster showing the difficulties of communicating with others and oneself on different levels: natural, analog, digital and cultural.

Natural

Nature defines our language, in Eskimo hundreds of words about ice, in my current life there are more words about death.

Analog

Money and phone calls can transfer words between continents if A and B do not understand each other.

Digital

Internet helps us to make words and money and energy visible and audible.

Cultural

If you know the difference between C1 as a language level or the size of eggs, I would not. Cultural context helps to understand words.

Poster in good company at the gallery. Source: Serge Serov's Instagram

* surzhik, mixed language between Russian and Ukrainian.